There’s a phenomenon called the Proust effect, which is when a specific aroma suddenly triggers a distant memory and even the emotions connected with it, such as joy. This is due to the olfactory systems that transmit the sense of smell to the brain.
Alluding to this effect, we created a pair of window displays for you to enjoy the poetic charm of words that invoke aromas, based on an entirely different perspective from that of a simple description of food ingredients.

After all, choosing foods and drinks that allow us to savor differences in their flavors, such as of alcoholic beverages and cheese, as well as chocolate, coffee, tea, and more, is something we all enjoy.

t is said that different aromas, smells and fragrances have the power to change our mood from time to time.

Our intention here is to express the everyday flavors we love using exquisite language, and to flood the brain with positive stimuli.

Yasuko Sato, Art Director