Among the vast selection of coffee available, Lonich is a luxury coffee brand that exclusively curates the world’s finest and rarest coffees, focusing on auction lots that are notoriously difficult to obtain.

What Lonich offers is not an everyday coffee experience, but the ultimate coffee experience.

Though not widely known, much like in the world of whiskey and wine, coffee also has a distinct grading system for each lot. The top-tier lots from various countries are scored on a 100-point scale, and many of these exceptional lots are showcased in competitions and auctions. These auction lots and micro-lots from the top farms have an annual global supply of only a few dozen kilograms—sometimes just a few kilograms. Naturally, these are not available to just anyone; instead, they are fiercely competed for by buyers from around the world.

In Japan, however, the circulation of such premium lots is extremely limited, and encountering them in everyday life is nearly impossible. As one of Japan’s few specialty stores dedicated to top-tier lots, Lonich has successfully secured winning bids at auctions such as Best of Panama, Esmeralda Auction, CGLE Auction, and Chicha Challenge Auction, as well as exclusive micro-lots from elite farms. Our mission is to provide coffee connoisseurs across Japan and Asia with an unparalleled luxury coffee experience.

This time, we have curated an extraordinary lineup to delight customers at GINZA SIX, leveraging our extensive sourcing network and roasting expertise to its fullest. Our selection includes Best of Panama 2024 auction lots, CGLE Auction lots, and other ultra-rare lots with only a few kilograms in existence worldwide.

We invite you to visit our POP-UP event, held on the B2 floor from March 4 to March 31, and indulge in the world’s highest-grade coffee.