Born in Minabe, Wakayama—the birthplace of Nanko plums—Minabe Craft Umeshu is the world’s first craft umeshu brand, where everything from cultivation to brewing and bottling is done by hand.

Unlike the common image of umeshu as simply sweet, our craft umeshu highlights the natural aroma, tartness, and umami of the plums, offering a refined profile that brings out their true character without relying on added sweetness.

At this pop-up, we will showcase a range of our signature craft umeshu, along with the return of our limited-edition original gin, Giin, which was previously available only for a short time.

Whether you’re discovering craft umeshu for the first time or are already familiar with it, we hope this experience brings you a new sense of excitement and appreciation with every sip.