GSIX

WILLFULLY LIMITED STORE

WILLFULLY

The Pop Up

We have opened our first pop-up store in the Ginza area since the brand’s founding. WILLFULY was established in 2015 by director and designer Sayaka Hara. The brand develops products based on the concept of “items that transcend genres,” aiming to make daily life and spaces more comfortable. During the event period, we offer an extensive lineup including pre-release items and collaboration pieces commemorating our 10th anniversary.   
                                                   
——Concept——
Free-spirited, willful, capricious, and fickle = WILLFULLY
Your choices for tomorrow are always yours to make
Today, tomorrow, the day after… What clothes to wear, where to go,
Who to meet—everything that colors your daily life
is yours to choose freely
To help you find key items that make your ever-changing moods and spaces
feel comfortable and inviting.

WILLFULLY

フロア: 4F

開催場所: THE POP UP 4th

開催期間: 2025.10.01- 2025.10.18

店舗情報はこちら

2025.10.01 UP

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